Cafés · creative brief
Cafés TV: Before and After Aurowall
See how an existing cafés TV changes from an unused screen into a useful branded ambient display, with a reusable short-video creative brief.
Before
Blank TV
A blank café TV wastes a visible surface while paper specials become outdated.
After · illustrative concept
The screen shows today’s special, a menu QR, opening hours, warm motion, and music that fits the room.
10–20 second overlay script
- 01Today’s special deserves more than a paper sign.
- 02Menu, hours, offers, and atmosphere.
- 03Turn your café TV into Aurowall.
Shot list
- 01Open on a blank TV above the counter.
- 02Match-cut to the Café Display without changing the camera angle.
- 03Hold on the daily special and menu QR long enough to understand both.